2016 | BRANDING
王學琪 ｜ 王用賓 ｜ 吳秉誠 ｜ 歐陽競康 ｜ 盧欣琪
CHEER UP! | 品牌动态影像短片
Kids Up纪录片 | 偏乡儿童艺术设计工作坊
CHEER UP is the branding design for 2016 graduation exhibition of Commercial Design Department of Mingchuan University.
This year, we focus on how design changes our lives as an inspiriting power. From individuals to public, from happy to happiness, design evolves itself and heartens our lives as an expedition.
Based on the spirit of social design, art and design workshops for remote elementary schools were established as one of our campaigns. Students were encouraged to express their vision of happiness by creativity. Eventually, artworks from these events were designed into unique exercise books, postcards and stationeries related to the theme, which would evoke children’s interest about art and also bridge the rural-urban gap of aesthetic education.
CHEER UP, the initial inspiration of happiness.